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Marketing solutions |
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Account management & project planning
We believe in looking after all our clients to the highest possible standard, no matter how big or small your business is. Whether it’s from taking the initial brief, planning and budgeting a campaign or managing your website services. we’re here to serve you whenever you need us.
Offline and online product & service positioning
Coordinating your online and offline media campaign will require strategic planning and implementation in order to reach it’s intended goals. We can help advise on which medium to best present your product or service and how to maximise that exposure.
E-marketing and data building
Not only do we design and create marketing newsletters to your specification, we also want to ensure that you can evaluate the return on your investment. We can help with the data sourcing of your target audience email list data, to ensure the information within your campaign is reaching the right audience. Furthermore, once your e-campaign has been delivered, you will have access to invaluable campaign data statistics so you can evaluate the e-campaigns effectiveness and your ROI.
Search engine consultation and implementation
MidniteHour offer search engine services to help your website gain visibility throughout the world wide web. There are many methods that we use in order to achieve top rankings and page positions within the search engines and other directory sites. The most common optimisation that you are probably aware of is in using keywords that are related to your business which are coded into your website pages. There are many other ways that you can optimise a website for maximum exposure.
Even before you have a website designed and built, it is important that website search engine optimisation is taken into account. Why? because not all website programming languages and technologies will support page indexing by some the search engines. That’s not to say that we can’t improve on the website that you already have though. MidniteHour take SEO optimisation into account for every new site that we build, or existing sites that we advise on. Don’t expect to have a website built and wait for the traffic to start flowing, you need to expose your website through effective search engine optimisation (SEO).
Banner and online advertising channels
There are many different ways that you can now market a product or service online, from banner exchanges and programmes to affiliate schemes and link exchanges. MIdniteHour’s experience can help you to either explore avenues as a third party service, or indeed implement them to compliment your service or product offering.
Pay per click solutions
A Google AdWord (pay per click) campaign will enable a website to be immediately visible in the Google search engine. Google Ad Words are an ideal campaign for a newly launched website that is not yet indexed in the search engines or a Flash built website that is extremely difficult to index. MidniteHour will advise, consult and manage your campaign budget with you to help attain a reasonable ROI.