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Mon 12th May 08

Creative media services

Corporate ID design and brand development

Your brand identity is one of the first pieces of marketing communications that you’re prospective and existing customers will remember you and your business by. The importance of clear brand identity communication is vital to your business to ensure your business stands out from the crowd and can deliver what your brand promises.

Traditional consideration for design, form and function is key to the design process and is something that we take very seriously when developing either new business strategies, or developing existing brand identity. Whether it’s for print, web or other digital platforms, it is vital that the brand identity is able to transpond across all mediums in a clear and concise manner, in order to retain the values of quality and assurance.

Brochures and corporate literature

The written word in design for print is still very alive and in much demand alongside all the other digital marketing channels that now exist. MidniteHour’s experience within the print design and production process spans more that a decade.

No matter how big or small your design for print requirements are, from a two colour A4 information sheet to a full colour glossy print brochure that also needs to be created as a PDF for your website, we have the versatility to design for both print and digital applications.

Direct mail and leaflets

Traditional design for print marketing such as direct mail and leaflets, still have a lot to say about your business. They can be just as effective as digital media marketing as long as they are designed and targeted to meet the requirements of any offline marketing campaign. Creative copy lines, images and body copy are all used to convey the message of any given campaign in order to attract and prompt a call of action from the reader.

Because of our vast experience with creative design and print production process, we are able to offer inventive ways of delivering the campaign message in a variety of formats, substrates and styles, helping to ensure that when the customer receives such a piece of direct mail, they are drawn to its message and service or product offering.

Press advertising design

When the reader looks at your advert on the page, it has to engage them immediately in order to entice them to either read more about the subject, or to prompt them to a call of action about the product or service that is advertised. Understanding these principles forms the basis of most marketing communication and is something we know about all too well through our associated media channel services.

Artwork and print services

So, you have the most beautifully designed brochure, created in 4 colour process with 2 pantone spot colours, a die cut and spot UV varnish; now all you need to do is trust that your designer/art worker knows how to set the artwork up correctly for all the print production process, to ensure you end up with a product the way it was intended.

Midnitehour prides itself on the vast experience, knowledge and understanding of artwork for print and production. This means that whatever print design we create, we have no inhibitions about the possibilities of creativity and what is feasible with the print production process.

It is with this vast experience and knowledge that also enables us to handle your print requirements for you direct, we can take your brief and supply print production costs through our network of premium suppliers …you don’t have to worry about a thing!

Website and multimedia design direction

Our creative designers are not only proficient in design for print, but they also have an in-depth understanding on how to design professional websites. This includes clear navigation consideration, graphic image optimisation, knowledge of different programming languages and database interface awareness.

With so many free website design packages and so many people claiming they can build a website; while that be fine for a personal or hobbyist site, if you’re in business, you really need to think about your web presence seriously before asking John’s brother in-law’s second cousin’s uncle to design a website for your business! …remember, your website is your online window to the world.

With so many free website design packages and so many people and companies claiming they can build truly effective online solutions; while that be fine for a personal or hobbyist site, if you’re in business, you really need to think about your web presence seriously - your website is your online window to the world. At MidniteHour we understand the design and development process to ensure you have the right solution at the right time.

Did you also know that websites that have been designed in ‘Flash’, can look very effective and offer unlimited animation options, however, if you need a website that needs to be search engine friendly, then a complete ‘Flash’ designed site will not be searchable by the majority of search engines, so no one may ever know your products or service even exists! When we design websites and indeed multimedia projects, we take these and other important factors into account to ensure that we employ the right technology and interface structure and  we design for purpose, to help ensure maximum, optimised exposure.

Digital presentation design

Whether you are presenting to 2, 40 or 400 people, you must be able to convey the graphics and messages of any given subject in a clear and concise manner. Our knowledge across creative and digital media means that we can build a wide range of media rich presentations to help keep the audience engaged.

Event graphic design

Large format creative design and printing for event signage and graphics is another extension of our capabilities. We can design and produce dynamic graphics and ideas when designing for such events and exhibitions. From simple pop-up displays systems to a major event stand – we can design to suit!