Case Study : Durst International

Solution: Website

MidniteHour work directly with the marketing agency to create the Durst UK and USA websites; implementing the corporate guidelines to maintain the familiar identity of the Durst brand, whilst maintaining a unique look and feel for the website design.

Solution: Animated Flash introduction

A Flash introduction was designed as an element of the front page which allows the user to enter the site at any time, no waiting for the intro to complete, the navigation is immediately available for easy access to all areas throughout the site, with direct links to information about Events, Products, Case Studies and Press information.

Solution: E-mail marketing

MidniteHour designed an Ezine template called ‘Durst Process’, a monthly publication for the screen and digital print industry. News and articles are supplied and formatted to the template. The completed Ezine is then distributed in both HTML and plain text format to an opt-in list of over 4,000 recipients worldwide.

Following the mail-out, the report shows the number of recipients that opened and read the mail and then download the PDF. The report demonstrates the growing success of the publication and its broad reach to the industry. Users are able to sign-up to receive ‘Durst Process’ via the UK, USA and European Durst websites.

The template was purposely designed as an Acrobat PDF, for viewing both on and off screen, allowing the recipient to easily print the newsletter for reading offline or distributing to staff and colleagues.